Applied Concepts, Inc. is the home of RoboGrip® Pliers - the most successful hand tool in the history of Sears. Applied Concepts, Inc. manufactures and markets technically advanced, value-added hand tools. Included in this unique line of products are the world-famous RoboGrip® pliers. This revolutionary tool is known as the Smart Pliers(tm) because it automatically self-adjusts to make any job faster and easier.